Kheer Mohan, Mattheke Aloo (Sweet Potato), created a buzz at the trade show: traders from across the country and abroad, along with food enthusiasts, were arriving in Noida to taste it.

Etawah. In the five-day International Trade Show being held in Noida, Etawah's famous sweet Kheer Mohan and Matthe ki Aloo Sabzi have become a major attraction for people. The stall of Giridhar Gopal Kheer Mohan, the oldest Kheer Mohan shop in Etawah, is witnessing a crowd of traders and food enthusiasts from across the country and abroad. Shalu Verma, the operator of Giridhar Gopal Kheer Mohan, said that along with Kheer Mohan, the famous Matthe ki Aloo Sabzi of Etawah is also being showcased at the trade show.