Demand for light, ghat-patterned, and bandhej sarees on Teej: Traders in Varanasi say sales are low; customers want sarees at cheap prices.

In Varanasi, India's Varanasi region, light sarees with ghat patterns and bandhej designs are becoming the first choice for women this Teej. According to shopkeepers, women are preferring sarees that are easy to wear and have a distinct look. There is also demand for ready-made blouses and sarees with belts. However, business owners say that sales during Teej are weaker compared to previous years. The biggest issue amidst inflation and reduced customer purchases...