The idea of a startup that emerged from 5 goats tied in a enclosure: reaching customers through an online market, with an annual turnover of over 1.8 million.

The success journey of Sandeep Meena (25), a young farmer and entrepreneur from Jaipur, India, began with 5 goats. During the Corona period, his father passed away. Following this, his private job was also in jeopardy due to the pressure of staying at home. That's when he felt he should start his own business. Seeing the demand for goat's milk during Corona, he got the idea for a startup. Gradually, he understood the market and the customers. He connected with the farmers and reached the online market.