Here is the translation of the given Hindi text into English: "New Trend in Publicity: Direct Communication with Public by Sending Messages on Mobile Phones to Street and Neighborhoods"

Here is the translation of the given Hindi text into English: New Trend in Campaigning: Direct Communication with Public Through Mobile Messages in Streets and Neighborhoods - Jaipur News. With the excitement surrounding the urban body elections in Rajasthan, the way campaigning has changed as well. Previously, loudspeakers, banners on auto-rickshaws, slogans on walls, and public relations campaigns in streets and neighborhoods were the hallmarks of campaigning. Now, the mobile screens of voters have become a major arena for election campaigning. Candidates aspiring to contest elections are using social media along with public relations to reach out to their constituents.